Skip to main content
Menu

Social Media spend (2015)

Request

  1. What is the number of staff working at the department?
  2. How many Twitter accounts is the department responsible for, either directly or indirectly, and what are their @ handles?
  3. How many employees in the department have licences for social media products?
  4. What was the total amount of money spent by your department on social media in 2012/13, 2013/14 and 2014/15 so far?
  5. What were the individual amounts spent on social media products, training courses and consultants?
  6. I would like to know how much was paid, and to whom, for any other costs associated with social media, such as promoted posts on Twitter?
    Please indicate:
    a. The financial year in which promotion took place b. The campaign that was promoted; c. The cost of promoting the named campaign; d. The number of times promoted posts were seen; e. The number of times promoted posts were clicked on; f. Details of the number of ‘likes’ the department Facebook page received as a result, including the starting figure and end figure; g. The number of clicks through to the information on www.gov.uk.
  7. I wish to know the amount paid for department Twitter accounts to appear in the ‘Who to Follow’ panel on the Twitter website.

 


 

Response

Please note that our response only deals with social media spending for which the House of Commons is responsible. Some information may be held by the House of Lords, which is a separate public authority for the purposes of the Freedom of Information Act,  therefore, you may wish to consider forwarding your request to them.

  1. What is the number of staff working at the department?

    We have taken your request to refer to the whole of the House of Commons, which is not a Government Department. This information is already publicly available on the parliamentary website.
  2. How many Twitter accounts is the department responsible for, either directly or indirectly, and what are their @ handles?
    There are 49 twitter accounts managed by House of Commons staff (pdf 123KB).
  3. How many employees in the department have licences for social media products?
    No employees in the House of Commons have paid for licences for social media products.
  4. What was the total amount of money spent by your department on social media in 2012/13, 2013/14 and 2014/15 so far?
    Spending on social media at the House of Commons for the financial years requested
  5. What were the individual amounts spent on social media products, training courses and consultants?
    The individual amounts spent on social media at the House of Commons for the financial years requested
    Please note:
    Social media products includes £16.40 annual Flickr pro account subscription, £75 SoundCloud subscription and £57.34 Facebook advertising.
    Training courses includes £1188 for series of social media training sessions and videos to support Commons Committee Office staff in using social media - Autumn 2013.
    Consultants includes £9000 single fee to support the delivery of the DoDemocracy campaign as part of Parliament Week 2014.
  6. I would like to know how much was paid, and to whom, for any other costs associated with social media, such as promoted posts on Twitter? Please indicate:
    The financial year in which promotion took place
    The campaign that was promoted;
    The cost of promoting the named campaign;
    The number of times promoted posts were seen;
    The number of times promoted posts were clicked on;
    Details of the number of ‘likes’ the department Facebook page received as a result, including the starting figure and end figure;
    The number of clicks through to the information on
    www.gov.uk.
    The House of Commons ran the ‘DoDemocracy’ campaign during Parliament Week 2014 (financial year 2014/2015). A total of £57.34 was spent on Facebook advertising to promote this campaign. The total Facebook reach for this campaign was 25,720, and 137 new ‘likes’ were generated for the Parliament Week Facebook page.  There was no link to www.gov.uk so no clicks were made.
  7. I wish to know the amount paid for department Twitter accounts to appear in the ‘Who to Follow’ panel on the Twitter website.
    The House of Commons did not pay for any House accounts to appears in the Who to Follow panel.