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Social media accounts (2017)

Request

  1. A breakdown of spending on all official Commons social media accounts (including @HouseOfCommons) over the last three years, either in a monthly or yearly breakdown (depending on how the data is recorded).
  2. And how many accounts - and a breakdown of the names and what platform they are on - are run by the Commons.
  3. The number of staff employed by the House of Commons with social media responsibilities.
  4. How much has been spent, and on what, for any other costs associated with social media, such as promoted posts on Twitter?
  5. How much has been spent on social media products, training courses and consultants over the last three years, either in a monthly or yearly breakdown (depending on how the data is recorded)?

 

Response

You have asked for information on all House of Commons social media accounts.  In the first instance, it is important to note that there is not a central team or a central repository for this information, so due to the breadth of your request and the extensive size of our organisation, we have identified the teams most likely to hold information relevant to your request. These are:

• PDS                                - responsible for technology for the House of Commons and the House of Lords.  This includes website content
• Media and Comms          - responsible for House of Commons news and press releases
• Participation                    - responsible for outreach and parliamentary events in local communities
• Chamber & Committees   - responsible for parliamentary business that goes on in the Chamber and in Committees
• Library                            - responsible for research and analysis of issues of local, national and international significance
• POST                              - Parliamentary Office of Science and Technology, responsible for research and analysis of scientific and technological issues

  1. A breakdown of spending on all official Commons social media accounts (including @HouseOfCommons) over the last three years, either in a monthly or yearly breakdown (depending on how the data is recorded).
    The House of Commons holds some information relating to costs as described in your request.  As also explained above, a number of House of Commons and PDS staff will spend time on social media activity, but the cost of staff time cannot be disaggregated from overall job roles, so we hold no recorded information regarding the cost of the proportion of staff time spent managing social media.
    Please note, we are unable to provide collated figures as in the previous disclosure described in your request. Since 2015, the level of social media has vastly increased, with much being undertaken at a local level. Records of costs are not held in a centralised repository, and therefore we are unable to provide figures in this way. Additionally, costs are not categorised in the way you have requested.
    However, we have identified some records of costs in relation to your request.
  2. And how many accounts - and a breakdown of the names and what platform they are on - are run by the Commons.
    This information is held by the House of Commons.
    We hold a social media account directory (docx 32KB), which lists the accounts managed by the House of Commons and PDS, including the department which is responsible for the account.  
    Please note, the UKParlArts and TedxHop Twitter accounts are no longer active.
    Please also note that the House of Commons and PDS are no longer responsible for the management of the following two social media accounts featured in the directory:
    •        https://twitter.com/DemocracySt
    •        https://www.facebook.com/DemocracyStreet
  3. The number of staff employed by the House of Commons with social media responsibilities.
    Some information is held by the House of Commons.
    Information relating to all members of staff who work on social media accounts is not available in the way described in your request above because there is not a central dedicated social media team or department within the House of Commons. It is often the case that a number of staff within a team contribute to the management of a social media account, as part of their overall job role. It is not possible to disaggregate or identify how many members of staff across the House contribute to this work. The information is not held in a central repository and it would require analysis of every current job description across the House to identify the staff who have involvement with social media and this may not even be fully detailed.
    However, since 2012, most House of Commons Select Committees have had an active Twitter account, each of which is managed locally by the relevant committee team. There is at least one person on each committee team that has responsibility for managing their Twitter account alongside other duties. In addition, there are currently five members of staff within the Committee Office, based in a central support team, that have dedicated social media roles. Although they don't 'manage' the Twitter accounts (e.g. publishing posts, responding to tweets), they have sole responsibility for the following aspects of social media: providing training and advice, planning campaigns, creating content and evaluation. A further breakdown of staff
  4. How much has been spent, and on what, for any other costs associated with social media, such as promoted posts on Twitter?
    and
  5. How much has been spent on social media products, training courses and consultants over the last three years, either in a monthly or yearly breakdown (depending on how the data is recorded)?
    Some information is held by the House of Commons.  Please see our response to question 1.