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Social media (2019)

Request

  1. What is the number of staff working at the department?
  2. How many Twitter accounts is the department responsible for, either directly or indirectly, and what are their @ handles?
  3. How many employees in the department have licences for social media products?
  4. What was the total amount of money spent by your department on social media in 2018/19 so far?
  5. What were the individual amounts spent on social media products, training courses and consultants?
  6. I would like to know how much was paid, and to whom, for any other costs associated with social media, such as promoted posts on Twitter?
    Please indicate:
    a. The financial year in which promotion took place;
    b. The campaign that was promoted;
    c. The cost of promoting the named campaign;
    d. The number of times promoted posts were seen;
    e. The number of times promoted posts were clicked on;
    f. Details of the number of ‘likes' the department Facebook page received as a result, including the starting figure and end figure;
    g. The number of clicks through to the information on www.gov.uk.

 

Response

  1. What is the number of staff working at the department?
    This information is held by the House of Commons. As at 02 November 2019, the number of staff that work in the House of Commons and the Parliamentary Digital Service (PDS) is 2991.
     
     
  2. How many Twitter accounts is the department responsible for, either directly or indirectly, and what are their @ handles?
    This information is held by the House of Commons.
    There are 42 Twitter accounts managed by the House of Commons, which are listed publicly on Twitter.  As the information you request is reasonably accessible to you otherwise than under the Freedom of Information Act 2000 (FOIA), the House is exempting the information under the exemption set out in section 21(1) and (2)(a) FOIA.  This is an absolute exemption and the public interest test does not apply.
     
  3. How many employees in the department have licences for social media products?
    This information is held by the House of Commons.
    There are 4 members of the PDS social media team have licences to access social media products.  Further, the Chamber & Committees Team (CCT) has a central digital team who produce content for social media as well as managing Select Committee web pages and producing reports for publication.  For CCT social media access, licences are not required as all members of the team have access to the committee Twitter accounts.
     
  4. What was the total amount of money spent by your department on social media in 2018/19 so far?
    This information is held by the House of Commons. The total social media spend for the House of Commons in the financial year 2018/19 is £30,019.78.
     
  5. What were the individual amounts spent on social media products, training courses and consultants?
    This information is held by the House of Commons.  The House spent £45,372 on social media products in the financial year 2018/19. There was no spending on social media training courses or social media consultants in this period.
     
  6. I would like to know how much was paid, and to whom, for any other costs associated with social media, such as promoted posts on Twitter?
    Please indicate:
    a)  The financial year in which promotion took place;
    b)  The campaign that was promoted;
    c)  The cost of promoting the named campaign;
    d)  The number of times promoted posts were seen;
    e)  The number of times promoted posts were clicked on;
    f)   Details of the number of ‘likes' the department Facebook page received as a result, including the starting figure and end figure;
    g)  The number of clicks through to the information on
    www.gov.uk.
     Some information to respond to this request is held by the House of Commons. Please find the requested information that is held by the House in the two spreadsheets attached. Please note the following regarding the attached information:
    • On Facebook, the House spent £5028 on adverts. Information relating to promoted Facebook posts is in an attached spreadsheet. Data relating to f) is not held.
    • We trialled using Twitter's ‘Promote mode' from 18 October 2018 to 2 January 2019 across three accounts and spent a total of £853. Data relating to a), b), c) and d) below are included in the attached spreadsheet.
    • We spent a total of £4743 on adverts. Data relating to a), b), c), d) and e) below is in the spreadsheet attached.
     
    Please note that none of these promoted posts lead to information on the Government website www.gov.uk because the House of Commons is not part of the Government.