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Online advertising (2018)

Request

  1. Details of how much taxpayers’ money was spent on this targeted advertisement promoting this report by the Joint Parliamentary Committee on Human Rights.
  2. A screenshot of the page through which the advertisement was constructed, detailing the criteria on which members of the public were targeted.
  3. A comprehensive list of all of the criteria on which members of the public were targeted (including any criteria relating to age, geographical location, and particular pages “liked” by users).
  4. Details of how much taxpayers’ money was spent by the House of Commons on Facebook advertisements during March 2018.
  5. A comprehensive list of all Facebook advertisements run by the House of Commons during March 2018, including the content being promoted, and the criteria on which members of the public were targeted (including any criteria relating to age, geographical location, and particular pages “liked” by users).

 

Response

Please note that, although the House of Lords is a separate public authority for the purposes of the Freedom of Information Act 2000, some Facebook promotions are bicameral, and so some questions below have been answered on behalf of both Houses.

  1. How much taxpayers’ money was spent on this targeted advertisement promoting the "Serious barriers limit free speech in Universities" report by the Joint Parliamentary Committee on Human Rights?
    This information is held by the House of Commons. The sum of £100 was spent by the House of Commons on this Facebook advertisement.
  2. A screenshot of the page through which the advertisement was constructed, detailing the criteria on which members of the public were targeted.
    This information is held by the House of Commons.
    A screenshot displaying the criteria on which recipients of advertisements were targeted by this campaign. (docx 28KB)
  3. A comprehensive list of all of the criteria on which members of the public were targeted (including any criteria relating to age, geographical location, and particular pages “liked” by users).
    This information is held by the House of Commons. The criteria was as follows:
    • 18-60 years of age
    • United Kingdom
    • Interests
       o European Convention on Human Rights
       o National Union of Students
       o Students’ union
  4. How much taxpayers’ money was spent by the House of Commons on Facebook advertisements during March 2018.
    This information is held by the House of Commons. Between 01/03/2018 - 31/03/2018, the House of Commons spent £1,200.99 on advertisements on Facebook.
  5. A comprehensive list of all Facebook advertisements run by the House of Commons during March 2018, including the content being promoted, and the criteria on which members of the public were targeted (including any criteria relating to age, geographical location, and particular pages “liked” by users).
    This information is held by the House of Commons.
    Details of the Facebook advertisements sponsored by the House during March 2018