The visual identity of the UK Parliament has been reviewed and updated because the current version was designed for printed material and does not work successfully on digital channels.
The new visual identity can already be seen on the UK Parliament’s beta website and social media channels.
Unlike its predecessor, the new version works on responsively designed digital channels, i.e. where the design has to change size depending on whether it is being viewed on a computer, tablet or mobile phone. The new visual identity is also more accessible and readable than its predecessor.
The new visual identity uses ‘UK Parliament’ rather than ‘Houses of Parliament’ to highlight the role of the institution in the UK’s constitution, and to distinguish it from the building it occupies.
The two Houses share a large number of public-facing services which require a consistent parliamentary identity. The new visual identity will be implemented across these services in a phased approach, to ensure that the public can easily identify the services provided by the UK Parliament.
The House of Commons and House of Lords will continue to use their own, existing visual identities.