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How can Political Poll reporting be improved?

31 October 2017

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The Political Polling and Digital Media Committee takes evidence from the Independent Press Standards Organisation, Sky News and the Elections Centre on the reporting of political opinion polls.


Tuesday 31st October in Committee Room 2, Palace of Westminster

At 10.45

  • Matt Tee, Chief Executive, Independent Press Standards Organisation (IPSO)

At 11.45

  • Jonathan Levy, Director of Newsgathering and Operations, Sky News
  • Professor Michael Thrasher Co-Director of the Elections Centre

Areas of Discussion

  • How does the Editor's Code of Practice apply to the accuracy of poll reporting?
  • What are the difficulties associated with regulating the reporting of political content (including political opinion polls) that is shared across social media platforms?
  • The exit poll is an example of an expensive but high quality methodology, the costs of which are shared between broadcasters. It has been suggested that a similar pooling model might improve the accuracy of polling. Is this an approach worth considering? If no, why not?
  • In the written evidence, it is stated that Sky News "modified" its policy on the reporting of political opinion polling during the 2017 General Election—what changes were made and what were the factors driving these changes?  

Further information 

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