Public Health England (PHE) has run a number of Be Clear on Cancer (BCOC) campaigns to help improve early detection of cancer, including bowel cancer.
In 2017, PHE ran a pilot campaign in the East and West Midlands which focussed on a range of abdominal symptoms, such as diarrhoea, bloating and discomfort that can be indicative of several cancers, including bowel cancer.
In January 2017, PHE and Cancer Research UK ran a regional BCOC campaign across the North West of England, aimed at increasing participation of 60 – 74-year olds in the English National Health Service Bowel Cancer Screening Programme.
Decisions on which cancers Be Clear on Cancer campaigns should focus on are informed by a steering group. This decision is under constant review, informed by the available data and medical information resources.