Key measures in our world-leading childhood obesity plan, launched in August 2016, include the soft drinks industry levy and sugar reduction and wider reformulation programme, which will encourage the food and drink industry to reduce the amount of sugar in products popular with children.
Monitoring of progress by Public Health England (PHE) towards achieving the 20% sugar reduction by 2020 will be achieved through the use of sales weighted average sugar levels and reviewing changes in product sales towards lower or no added sugar products. If businesses over-promote high sugar products, they will be less likely to achieve the sales weighted average sugar level per 100 grams for the 20% reduction.
PHE will publish a detailed assessment of progress against delivering the 5% sugar reduction for the first year of the programme in March 2018. We will use this to determine whether sufficient progress has been made and whether alternative levers need to be considered.