On 2 July 2019 five major gambling operators committed to raise their contribution to funding for research education and treatment to 1% over a four year period, and as part of that to spend a cumulative total of £100m over four years on expanding treatment services. On 15 June 2020 industry body the Betting and Gaming Council set out further detail about the allocation of industry donations for the 2020-21 financial year, and announced that the charity GambleAware would be funded to expand treatment services.
The government has been clear that the gambling industry has a responsibility to protect people from gambling harm and support those who have been affected. It welcomed industry’s commitment to increase contributions and will monitor closely the progress of these new measures. While this a voluntary agreement, Ministers and officials have been clear that funds must be spent independently of industry and focused exclusively on reducing gambling related harm.