Physical activity is crucial to the health and wellbeing of the nation and, as we set out in Government’s sports strategy Sporting Future, it is important for people of all ages to be active. The national sports council Sport England is responsible for supporting sport and physical activity organisations to promote health and fitness, including dance.
The latest example of this has been the Join the Movement campaign, which has provided tips, advice and guidance on how people can get or stay active in and around the home during lockdown. Sport England have also worked with Public Health England to develop the Active At Home booklet to help older adults without access to the internet keep up their activity levels while isolating.
Sport England have previously developed the We Are Undefeatable campaign, which encourages people with a range of long term health conditions to get active, and the This Girl Can campaign which encourages women to get active regardless of their shape, size and ability.
Sport England’s funding programmes such as their Active Ageing Fund and their Families Fund are helping more people to play sport and take part in physical activity.