We published the Review of Gaming Machines and Social Responsibility Measures in May last year. A safer gambling advertising campaign was one of a range of measures to strengthen protections around gambling advertising and more widely, to ensure that the sector is socially responsible and doing all it can to protect consumers.
The campaign was launched in February and the initial message, ‘Bet Regret’, is aimed at reducing risky or impulsive betting on sports, particularly by young men. Campaign activity has been closely monitored and a tracking study conducted at the end of the first burst of TV advertising suggests that the campaign is well-targeted and is effectively reaching the intended audience. The attached summary is published on GambleAware’s website here: https://about.gambleaware.org/media/1966/safer-gambling-campaign-update-june-2019.pdf