We have invested in product development through the Coastal Communities and Revival Funds which recently announced a further £63m of funding, and the £40m Discover England Fund. We are also negotiating the proposed Tourism Sector Deal with the industry which aims to improve productivity. The House of Lords Select Committee recently reported on Regenerating Seaside Towns and we will be responding to any tourism related recommendations in due course.
Our arms-length body VisitBritain (VB) also markets the UK internationally, using campaigns such as “I travel for…” and #MyMicroGap. Additionally VB work with coastal Destination Management Organisations around the country, including sitting on the Coastal Tourism Leadership Forum to identify challenges and opportunities as they arise.