It is vital that the over three million EU citizens and their family members living in the UK understand how and when to apply to the EU Settlement Scheme.
When the scheme launched fully in March, the department delivered a £3.75m marketing campaign to raise awareness of the scheme. More than one million people have now been granted status and EU citizens and their families have until at least 31 December 2020 to apply.
Advertising and local events are underway to support the cross government Get Ready campaign and further publicity will roll out over the lifetime of the Scheme. All available channels will be used to reach our audiences – such as direct marketing, radio, video-on-demand and outdoor advertising, presentations, email updates, toolkits and webinars to name a few – to direct EU citizens towards reliable sources of information on GOV.UK and the application itself.
No-one will be left behind which is why we are also working in partnership with vulnerable group representatives, local authorities and other experts to make sure everyone knows what they need to do and has the right level of support.