Department for Work and Pensions: Metro Newspaper:Written question - 257608

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(Battersea)
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Named Day

'Named day' questions only occur in the House of Commons. The MP tabling the question specifies the date on which they should receive an answer. MPs may not table more than five named day questions on a single day.

Asked on: 22 May 2019
Department for Work and Pensions
Department for Work and Pensions: Metro Newspaper
Commons
To ask the Secretary of State for Work and Pensions, how much her Department has spent on the Universal Credit Uncovered advertising campaign.
A
Answered by: Alok Sharma
Answered on: 11 June 2019
Holding answer received on 06 June 2019

The Department provides services to around 22 million people, and has a responsibility to communicate policy and essential information to claimants and other key audiences, in a similar way to other government departments. Newspaper advertising contributes to our routine communications activity that has been running alongside the rollout of Universal Credit since 2013.

The Universal Credit Uncovered media partnership with the Metro is currently underway and running for a further six weeks so we are unable to provide accurate spend to date figures for the partnership. However, we can commit to publish final full spend on the partnership at the end of July once all activity has concluded.

The information used for the partnership was sourced by DWP officials. The content features actual claimant case studies and interviews from Jobcentre work coaches, and the advertorials have been developed in partnership with the Metro.

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