Expenditure on smoking cessation advertising media by Public Health England in 2018-19 was £2.5 million. Figures are net (rounded to nearest £10,000) and exclude Value Added Tax.
Media spend includes expenditure for advertising on television, radio, national press, regional press, out of home (outdoor), cinema and digital. Recruitment advertising and media partnerships are not included.
The funding allocation for 2019/20 is yet to be agreed.