The Government launched the Help to Save scheme in September, following a successful trial. Help to Save forms part of the Government’s commitment to supporting people at all income levels and all stages of life to save.
Working families in receipt of working tax credits or Universal Credit will find a link to the Help to Save application site at existing touchpoints they have with Government including the online Tax Credits Service, Universal Credit pages on GOV.UK and through a dedicated section on the site for Northern Ireland residents, NI Direct. In addition, Universal Credit work coaches UK-wide are signposting Help to Save to those who could benefit. Individuals can also go directly to the Help to Save site to apply, or if they don’t have access to the internet they can set up an account by phoning 0300 322 7093.
For the launch the Government used a range of coordinated communications across a variety of channels to target potential savers. It is continuing to work with industry stakeholders and partners in order to further publicise the scheme, as well as using a mix of national, regional and social media.