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Lords to quiz regulators on future of advertising


The House of Lords Communications Committee will discuss what regulatory measures are needed, and what best practice should be encouraged, for the UK's advertising industry on Tuesday 12 December.

The Committee will question the Competition and Markets Authority (CMA), the Advertising Standards Authority (ASA) and the Information Commissioner's Office (ICO). The Committee will also hear from an academic expert and the founder of an adtech firm.

In the first session, the Committee will explore the challenges faced by ASA, ICO and CMA in overseeing advertising standards in branded content, the impending impact of GDPR, and competition law in the digital advertising market.

In the second session will Committee will examine the issues surrounding the UK's advertising industry with a leading academic and the co-founder of an adtech firm about the future of the advertising industry.

The evidence session will begin at 3.30pm in Committee Room 2 of the House of Lords. Giving evidence will be:

  • Michael Grenfell, Executive Director - Enforcement, CMA
  • Miles Lockwood, Director - Complaints and Investigations, ASA
  • Steve Wood, Deputy Commissioner, Policy, ICO

The second evidence session will begin at 4:30pm and the Committee will hear from:

  • Professor Patrick Barwise, Emeritus Professor of Management and Marketing, London Business School
  • James Collier, Co-Founder, Prism

Questions the Committee are likely to ask across the sessions include:

  • What are the respective roles of ICO, ASA and the CMA in regulating online advertising?
  • How ready are UK businesses to comply with the GDPR when it takes effect?
  • What is the role of the ICO in raising public awareness around the ways in which individual's data is collected and used by digital advertising companies?
  • Is the current system of digital media advertising metrics appropriate?
  • How can immigration policy better support the UK's advertising industry?

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