Does the media report opinion polls accurately?

24 October 2017

The Political Polling and Digital Media Committee takes evidence from broadcasting experts and on-line media platforms to explore the reporting of opinions polls and how accurate they are.


Tuesday 24 October in Committee Room 2, Palace of Westminster

At 10.45am

  •  David Cowling, Former Editor of Political Research, BBC
  •  Jim Waterson, Politics Editor, Buzzfeed

At 11.45am

  • Professor Richard Tait, University of Cardiff
  • Sue Inglish, Former Head of Political Programmes, Analysis and Research, BBC

Areas of discussion

The Committee asks witnesses about the challenges journalists face in reporting opinion polls accurately and the potential impact of inaccurate reporting on election campaigns. The Committee will also investigate the impact and accuracy of polls commissioned by advocacy groups and how the media report those.

Further information

Image: iStockphoto

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