LORDS

How has the internet changed advertising?

27 November 2017

The Communications Committee continues to take evidence for its inquiry into the UK's advertising industry. Over two evidence sessions, the Committee explores the implications of the rapid growth of online advertising with Procter & Gamble, the Incorporated Society of British Advertisers, the Guardian Media Group and News Media Association.

Witnesses

Tuesday 28 November, Committee Room 2, Palace of Westminster

At 3.30pm

The first session covers topics such as the effectiveness of digital advertising; fraud in digital advertising; and how advertising supports businesses:

  • Katharine Newby Grant, Associate Director, Media - Northern Europe, Procter & Gamble
  • Phil Smith, Director General, Incorporated Society of British Advertisers

At 4.30pm

The second session considers how the changing face of the advertising industry is affecting the press industry, and the long term future of local, regional and national newspapers in the current advertising market:

  • Henry Faure Walker, Board Member, News Media Association, and Chief Executive Officer, Newsquest
  • Matt Rogerson, Head of Public Policy, Guardian Media Group

Possible lines of questioning

Questions the Committee is likely to ask include:

  • What attracts advertisers to buy media services in the UK?
  • Is there sufficient transparency in the digital advertising market?
  • What role do advertisers have for ensuring that their advertising is responsible and fair to consumers?
  • What more could the Government do to promote the demand for advertising services in the Nations and Regions?

Further information

Image: iStockphoto

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