Is the internet undermining the TV advertising market?
17 April 2019
The Communications Committee takes evidence from two panels of witnesses for its inquiry on the future of public service broadcasting in the age of on-demand TV.
The first session focuses on the advertising market and the prospects for commercial public service broadcasters. In the second session, the Committee hears from industry analysts on whether public service broadcasters can remain viable in the face of competition from services such as Netflix. This meeting will take place while the House is in recess.
Tuesday 23 April, Committee Room 2, Palace of Westminster
- Mr Phil Smith, Director General, ISBA
- Ms Bobi Carley, Head of TV and Video, ISBA
- Dr Cento Veljanovski, Founder and Managing Partner, Case Associates
- Mr Mark Oliver, Chairman and Co-Founder, Oliver and Ohlbaum Associates
Possible lines of questioning
Topics likely to be covered in the first evidence session include:
- Whether linear TV advertising is becoming less attractive as audience numbers and reach decline
- The effect of the decline in the number of under-35s watching linear TV
- Restrictions placed on advertising in on-demand services
- Personalised advertising.
Topics likely to be covered in the second evidence session include:
- The definition of public service broadcasting
- Whether the BBC should try to compete with high-budget programmes on services such as Netflix
- The financial sustainability of commercial public service broadcasting
- Contestable funding for commercial public service broadcasters.
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