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Report published on 11 April 2018, awaiting Government Response and debate.
The Committee is conducting an inquiry into the UK advertising industry. Advertising contributes to the growth of the UK economy by enabling businesses to attract customers. The UK is also the world's second biggest exporter of advertising services and has the largest advertising market in Europe. The aim of this inquiry is to examine the future of the UK advertising industry, and to investigate how policies and practices might help the industry to maintain its pre-eminent position. In particular, the inquiry aims to consider how the UK can continue to have access to the skills and talent that its advertising industry needs.
Evidence given by Tobin Ireland, Co-Founder and Chief Executive Officer, Smartpipe Solutions; John Kearon, Founder and Chief Executive Officer, System 1 Group plc
Evidence given by Professor Tony Hines, Professor of Marketing, Manchester Metropolitan University; Dr Oliver Kayas, Senior Lecturer, Department of Operations, Technology, Events and Hospitality Management, Manchester Metropolitan University; Dr Jane Tonge, Senior Lecturer, Department of Marketing, Retail and Tourism, Manchester Metropolitan University
Evidence given by Farah Bahsoon; Mark Carrington; Gerard Devney
Communications Committee publishes report on UK advertising in a digial age