Rural tourism examined with tourism promotion bodies

07 November 2016

The Environment, Food and Rural Affairs Committee discuss with witnesses from tourism promotion bodies the challenges for marketing and supporting the visitor economy in England's rural coast and countryside


Wednesday 16 November 2016, The Grimond Room, Portcullis House

At 2.30pm

  • Patricia Yates, Director of Strategy and Communications, VisitBritain/VisitEngland
  • Sir Gary Verity, Chief Executive, Welcome to Yorkshire
  • Jude Leitch, Director, Northumberland Tourism


British tourism had a record year in 2015, with more than 36 million overseas visitors. This year the weak pound is further boosting the sector. But urban destinations are the main beneficiaries—and 50% of visitors to the UK do not venture beyond London. 

Further information

Image: iStockphoto

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