The Parliamentary Office of Science and Technology (POST) teamed up with the Royal Statistical Society to run a breakfast briefing for MPs about polling prior to the 2015 General Election.
An excellent line up of speakers, chaired by Lord Finkelstein, discussed what may have gone wrong with pre-election polls, why the exit polls succeeded where other polls failed, and where election polling goes from here. We also asked whether polling data affected the way the campaigns were run, or even the result itself. This was a serious and thoughtful contribution to the debate around political opinion polling, in advance of the independent inquiry by the British Polling Council.
- Lord Finkelstein, Times journalist and peer
- Prof. John Curtice, Professor of Politics at the University of Strathclyde and President of the British Polling Council
- Prof. David Spiegelhalter, Winton Professor of the Public Understanding of Risk, University of Cambridge
- Penny Young, Librarian and Director General of Information Services at the House of Commons
- Prof. David Firth, Professor at the University of Warwick’s Department of Statistics and exit pollster
- Ben Page, Chief Executive of Ipsos MORI