The Campaign Trail

The Campaign Trail

Overview

The Campaign Trail is an engaging, interactive resource for students aged 7 -11. It introduces concepts of active citizenship and campaigning.


Have a go here: Play The Campaign Trail


The game challenges students to choose a campaign topic that matters to them and convince virtual characters to support it.

Along the way they may meet members of pressure groups or the media who could help to publicise their campaign. They will also be introduced to various methods of promoting their cause.

The Campaign Trail is designed to be a fun activity for primary students while communicating serious learning objectives.

 

FAQs for teachers

Find out more about the content covered by the activity and what students are expected to learn along the way.

 

Curriculum links

This resource is suitable for the KS2 curriculum for literacy and citizenship, and other primary curricula around the UK. Curriculum links are available here, along with a summary of key skills and content.

 

FAQs

Who is The Campaign Trail for and what will students learn by playing it? Your questions answered.

Who is the game for?

Students aged 7 - 11.

Is it an individual or group activity?

The activity has been designed to be versatile. It would be suitable as a homework exercise, for students to play alone, or as a group activity in class.

Can students compete against each other? 

Students playing together on one computer can save their scores and compete using the high score table.

How long does the game take to play?

The activity is designed as an introduction to active citizenship. It has three levels and each one can be completed in 10 to 15 minutes.

It could be used in a plenary session or as an introduction to the topic of active citizenship in class.

What progression does the game offer to more able students?

There are three levels of difficulty - easy, medium and hard - allowing students of different abilities to pick their own level.

There are also many possibilities for follow-up activities at a range of levels, depending on students' ability. For example, the game introduces several campaigning techniques, such as writing leaflets and designing posters; students could try their own in class.

Which areas of the curriculum does it support?

Citizenship, IT and English - see the curriculum links section to see how the activity maps to curricula in different parts of the UK.

What concepts will students learn?

Students will learn to be active citizens and will find out how to take action on issues that matter to them. They will also learn the importance of negotiation and persuasion, and the need to respect the opinions of those who disagree with them.

The subject matter covered by the activity is outlined below.

What will students learn about how to campaign on an issue?

The game play focuses on the technique of persuasion; students will use their avatar to 'talk' to passing characters and encourage them to support the campaign.

Students can also boost their score using three types of campaigning techniques: distributing leaflets, displaying posters and giving a speech.

What will students learn about the role of pressure groups and the media?

Students will encounter three types of 'bonus characters' in the course of the game: a local businessman, a newspaper editor, and a director of a charity.

Students receive extra points for convincing these characters to support the campaign, along with feedback about the influence of pressure groups and the media on the outcome of a campaign.

What will students learn about Parliament?

Students will learn the relevance of Parliament to their lives due to its power to make laws on the issues they care about.

They will find out that they can play an active role in democracy in the UK by contacting their MP or a Member of the House of Lords on an issue that concerns them. If a number of people all raise the same issue, it may result in a debate in Parliament.  

 

Curriculum links

The Campaign Trail supports the National Curriculum for Citizenship and related subjects, focusing on learning outcomes about active citizenship.


England

Citizenship: Key stage 2

'Developing confidence and responsibility and making the most of their abilities'

Pupils should be taught:
a. to talk and write about their opinions, and explain their views, on issues that affect themselves and society
c. to face new challenges positively by collecting information, looking for help, making responsible choices, and taking action

'Preparing to play an active role as citizens'

Pupils should be taught:
b. why and how rules and laws are made and enforced, why different rules are needed in different situations and how to take part in making and changing rules
g. what democracy is, and about the basic institutions that support it locally and nationally
h. to recognise the role of voluntary, community and pressure groups

 

Scotland

Curriculum for Excellence: Social Studies (S2)

People in society, economy and business: Experiences and outcomes

  • I can describe the main features of a democracy and discuss the rights and responsibilities of citizens in Scotland.

Curriculum for Excellence: Technologies (S2)

ICT to enhance learning: Experiences and outcomes

  • I explore and experiment with the features and functions of computer technology and I can use what I learn to support and enhance my learning in different contexts.

 

Wales

Personal and Social Education Framework for 7 to 19-year-olds: Key stage 2

Sustainable development and global citizenship

Learners should be given opportunities to:

  • take an active interest in varied aspects of life in school and the wider environment

Developing ICT

Learners should be given opportunities to:

  • use ICT safely with appropriate support and guidance

 

Northern Ireland

Progression in Personal Development and Mutual Understanding: Key stage 2

Theme 6: Rules, Rights and Responsibilities

  • Consider our rights and responsibilities as members of the community

Theme 9: Learning to Live as Members of the Community

  • Recognise the importance of democratic decision-making and active participation at home and in the classroom
  • Know about the importance of democratic decision-making and involvement and the institutions that support it at a local level

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Printed resources

View our range of free printed resources for key stages 2 to 5, available to download from our website or order for your students.