Public Health England, in partnership with NHS England, is currently running the Stay Well This Winter campaign which encourages people who are most at-risk of preventable emergency admission to hospital to take actions to help them stay well. These actions include getting a flu vaccination and visiting a pharmacy at the first sign of a winter illness.
The campaign launched on 9 October 2017 and promotes uptake of the flu vaccination to people with long term health conditions, people aged 65 years and over, pregnant women, carers and eligible children.
Stay Well This Winter is a national multi-channel campaign that includes television, radio, social media, public relations and digital activity. This is supported by an extensive partnership programme to amplify reach through local authorities, the National Health Service, pharmacies, commercial manufacturers of over the counter medicines, the energy sector, charities, employers and many other organisations.