Teachers: Training:Written question - 209179

Q
Asked by Kevin Brennan
(Cardiff West)
[N]
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Named Day

'Named day' questions only occur in the House of Commons. The MP tabling the question specifies the date on which they should receive an answer. MPs may not table more than five named day questions on a single day.

Asked on: 12 September 2014
Department for Education
Teachers: Training
Commons
To ask the Secretary of State for Education, what estimate she has made of the cost of advertising for initial teaching training courses in each year since 2010.
A
Answered by: Mr David Laws
Answered on: 13 October 2014

The estimated cost of advertising for initial teacher training courses for each financial year since 2010 is:

2010-11

2011-12

2012-13

2013-14

Estimate of advertising costs

£3,530,000

£2,480,000

£4,650,000

£1,480,000

These estimates include purchased media space in TV, newspapers, magazines, posters and online.

The changes in expenditure over this period reflect the change in delivery of advertising, which emphasises digital and social media marketing, and other promotional activity over television and press advertising.

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