LORDS

Lords assess impact of digital advertising

04 December 2017

Sky UK and Channel 4, and a social media vlogger and her agency give evidence to the Communications Committee on the future of the UK’s advertising industry.

Witnesses

Tuesday 5 December, Committee Room 4a, Palace of Westminster

At 3.30pm

The first session covers topics including the future of traditional forms of advertising such as television, how broadcasters could help boost creative clusters across the UK and the implications to television broadcasters of a small number of large digital platforms dominating digital advertising.

Giving evidence is:

  • Jonathan Allan, Sales Director, Channel Four Television
  • Tess Alps, Chair, Thinkbox
  • Max Beverton, UK Policy Manager, Sky UK

At 4.30pm

In the second session the Committee explores how advertising works in the social media age, brands can assess the value of such advertising, and why branded content advertising has been one of the fastest growing sectors in digital advertising.

Giving evidence is:

  • Beckii Cruel, vlogger and influencer advertiser
  • James Erskine, Director, Social Circle

Possible lines of questioning

Questions which the Committee are likely to ask across both sessions include:

  • Is there a level playing field in terms of regulation and cost between the online platforms and more traditional forms of media?
  • What role should regulators, such as Advertising Standards Authority, Competition and Markets Authority, Ofcom and Information Commissioner's Office, play in regulating in digital media advertising?
  • What is social influencer advertising and how does it relate to other forms of advertising?
  • How do influencers work with brands or advertising agencies in their advertising campaigns?

Further information

Image: iStockphoto

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