Published 16 May 2014 | Standard notes SN06022
contribution of tourism to the UK economy and the Government’s tourism policy.
• There were 32.8 million inbound visits to the UK. London was the most popular destination in the UK, attracting 51% of all visits.
• There were 58.5 million outbound visits from the UK. Spain was the most popular destination for UK tourists, attracting 20% of all visits.
In 2012 471,000 people came to the UK for an Olympic and Paralympic related reason.
In 2011, there were 126.6 million domestic tourism trips in Great Britain.
In 2011 tourism directly employed 1.7 million people and tourism directly contributed £53 billion to the UK economy.
The Government published their tourism strategy in March 2011 which announced three aims:
• To co-fund (with the private sector) a £100m marketing campaign to encourage foreign visitors to the UK, building on publicity from international events such as the Royal Wedding and the Olympic Games.
• To increase the proportion of UK residents who holiday in the UK; and
• To increase the sector’s productivity